How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.

Who is this сourse for?

This course is ideal for digital marketers, advertising professionals, and business owners looking to master the art of creating and managing successful ad campaigns using Semrush tools. This course caters to individuals striving to excel in campaign management and achieve impactful results.

What you’ll learn

In this course, you'll discover how to analyze and leverage competitive advertising research to gain insights into competitor strategies, explore advanced techniques in keyword research to precisely target and reach your intended audience, and learn the intricacies of launching and managing campaigns for optimal performance. 

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Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure


Series Intro

This course is a comprehensive guide to crafting and overseeing impactful ad campaigns through the lens of Semrush. You’ll gain insights and practical skills to maximize your campaign's potential while driving results.
1 video
2 minutes

Lesson 1: Competitive Advertising Research

In this lesson, we’ll cover the first stage of building your digital campaign: competitive research.
1 video
18 minutes

Lesson 2: Keyword Research for Advertising

In this lesson, we’ll build out your advertising strategy even further with keyword research using the Keyword Magic Tool, Keyword Overview, and Keyword Gap tools.
1 video
8 minutes

Lesson 3: Campaign Creation and Management

In this final lesson, you’ll learn to execute and maintain your ad campaigns using Semrush’s Ads Launch Assistant app and Position Tracking.
1 video
7 minutes
Start Learning
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.