SEO Principles: An Essential Guide for Beginners
Get to know the essentials of SEO in this hands-on course. You’ll learn how to do all the basics, including keyword research, on-page SEO, technical SEO, and off-page SEO.
Who is this сourse for?
Whether you are brand new to digital marketing or looking for a refresher on key SEO principles — this course is for you! Upon completion, you’ll have everything you need to know to get started with SEO.
What you’ll learn
Discover exactly what SEO is and how to apply its principles to your marketing strategies. You’ll learn the 3 main components of SEO: On-page SEO, Technical SEO, and Off-page SEO, as well as keyword research fundamentals.
Kyle Byers
Kyle Byers is the Director of Organic Search at Semrush. He leads Semrush’s global SEO, CRO, Organic Content, and International Blogs teams. Kyle has built and led SEO and digital marketing teams both agency-side and in-house for startups, Fortune 500 companies, and everything in between. His work has been featured and cited in major media and industry publications.Course Structure
1
What is SEO? (The Multi-Trillion-Dollar Opportunity)
1 video
5 minutes
2
Special Invite: Spotlight Conference by Semrush
1 video
1 minute
3
The 3 Components of SEO
1 video
3 minutes
4
Intro to Keyword Research
1 video
14 minutes
5
Creating Your List of Target Keywords
1 video
23 minutes
6
On-Page SEO
1 video
22 minutes
7
Technical SEO
1 video
18 minutes
8
Off-Page SEO
1 video
19 minutes
9
Congratulations!
1 video
1 minute
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