Ad Assistant is an app created by Clever Ads to help you monitor the progress of your ad accounts and campaigns all in one place.
The app lets you create and configure custom alerts to receive instant notifications whenever your accounts need attention. You can set alerts to your preferred parameters and get alerts when your account experiences broken landing pages. This saves you time sifting through data and reports across platforms and helps you take immediate action on your campaigns, if necessary.
How Can Ad Assistant Help Me?
If you notice the quality of your client’s ad performance keeps decreasing, and those same clients are becoming increasingly unhappy with their results, Ad Assistant can help.
The manager of the ad campaigns can be notified if something positive or negative occurs in any advertising campaign.
Ad Assistant can:
- Save time investigating issues
- Make clients happier
- Deliver better results
- Connect to multiple ad accounts across multiple clients
Ad Assistant also allows you to connect, monitor, and manage five different ad accounts all in one place, including Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, Twitter Ads, and TikTok Ads.
Pricing
Users can test Ad Assistant in a 7-day trial.
After the trial expires, you can subscribe for $129 a month. This subscription includes unlimited alerts, channels, and campaigns.
About the Alerts Log
The Alerts Log shows you the alerts that were recently triggered.
For example, if you have an alert created to inform you when impressions in your campaign drop, you’ll be able to see which campaign this alert came from, what time frame the data was collected from, the name of the account, and the condition of the alert.
This allows you to go back and see previous issues if necessary.
Each alert triggered will give you a brief overview of the conditions you set for the alert, the time frame it occurred in, when the alert was triggered, and the account it belongs to.
How To Link Your Ad Accounts
To connect your ad accounts, follow the steps below.
If you’re using the app for the first time, you have the option to choose which platform to connect first.
When you’re ready to connect other accounts, click on your ID in the bottom left corner, and you'll see an option to “Manage Accounts.”
There you can connect to an ad account. You can log out of an account from here as well.
Finally, you can access the Your accounts window from the Home page by clicking on the Link advertising accounts button:
How To Create a Custom Alert
All alerts will be listed under “Alerts,” which is where you program and create alerts. You can toggle the notifications on or off, and view the date they were created.
First, choose the Custom alerts option, and click the blue button in the top right corner to “Create alert.”
Next, choose a name for your alert.
Next, choose the platform, connect the platform, and select a campaign.
Then, choose the metric, time frame, condition, and value for the alert.
You can choose from a variety of metrics, including clicks, impressions, conversions, reach, etc. You can ask to take data over a set time period. You can also choose the condition (i.e., % increase or % decrease). Finally, you can choose a value.
Select the time of day you would like to receive the alert, and the trigger alerts you every day at that time.
Once you’ve completed the form, click the blue “Save” button to create your alert.
How To Modify, Duplicate, or Delete
Click on the three dots of the alert of your choosing, and a drop-down will appear.
From there, you can choose to edit, duplicate, or delete the alert.
How To Create a Landing Page Alert
This section of alerts is useful for identifying any instances where your campaign experiences a broken landing page.
To create a landing page alert, follow the steps below.
First, click the blue “Create alert” button.
Then, select the platform you want to focus on and which account you want to monitor.
Finally, select a time you would like to be notified of new alerts for a broken landing page.
Click the blue “Create alert” button in the prompt, and your alert will be saved and viewable in your dashboard.
Smart Alerts
Smart alerts are automatically generated by the app based on specific criteria and cannot be modified. You have the option to pause each alert if you do not wish to receive notifications.
There are four types of Smart alerts available:
1. Outliers Detection:
This alert identifies unusual values in the metrics of your campaigns, which may indicate errors or anomalies.
When such values are detected, you will receive a notification to investigate and address any issues that might be affecting your campaigns.
2. Zero-Metric Analysis:
The Zero-Metric Analysis alert notifies you when your campaigns do not generate any data or metrics.
This alert helps identify situations where you should be receiving metrics, but you aren’t, allowing you to take appropriate actions to resolve any potential problems.
3. Trend Analysis Detection:
The Trend Analysis Detection alert monitors the performance of your metrics and identifies upward or downward trends. If a significant trend is detected, you will receive an alert to stay informed about changes in your campaign performance.
This information can help you make data-driven decisions and take necessary actions to optimize your campaigns.
4. Forecast Detection:
The Forecast Detection alert provides you with predictions and forecasts about the future performance of your advertising accounts.
By receiving insights on potential outcomes, you can proactively prepare and strategize to maximize the effectiveness of your campaigns.
To manage Smart Alerts, go to the Alerts part of the interface and choose the SMART alerts option:
You can activate or deactivate a Smart Alert by using the toggle on the right side of it:
Reports
Reporting is a feature of Ad Assistant that allows you to create automated reports for all of your advertising accounts (Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, and X Ads). With this feature, you can select the ad platform to create reports on the performance of your ad campaigns.
The reports are created automatically, and you can see them instantly on your dashboard or schedule them on a specific day.
We have two types of reports: Smart Reports and Manual Reports.
Smart Reports are PDF reports created automatically where the app evaluates the performance of your advertising campaigns and gives insight and options for improvement.
To set up a Smart Report, follow these simple steps:
1. In the SMART Reports interface, click on the Create report button.
2. Select the ad platform.
3. Choose one of your connected accounts and decide which report sections you want displayed.
4. Personalize your report with your brand’s logo and colors.
5. Set up when you’d like to receive your report and click the Create report button to finish the process.
To manage your scheduled Smart Reports, click the cog icon in the Manage Smart Reports field.
In the pop-up window, you can activate/deactivate, edit, and delete your previously scheduled smart reports or create a new one.
Manual reports are more simplified versions of the reports. These reports show only the specific metrics you want to visualize from your ad campaigns.
To create a Manual Report, follow the steps below:
1. In the Manual Reports interface, click on the Create report button.
2. Select the ad platform.
3. Choose the account, campaign, and time period for your report.
4. Next, select up to 10 metrics you want to be displayed.
5. Set up when you’d like to receive your report.
6. Name your report and click the Create report button to generate it.
How To Turn On Email Notifications
In the top right corner of your dashboard, you’ll see a small cog.
After clicking on the cog, you’ll see two options: Allow Email Notifications and Manage Application.
Toggle on the email alerts to turn on email notifications.
Frequently Asked Questions
If you have other questions about the App Center or the Ad Assistant app, please email us directly at app-center@semrush.com.