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Semrush App Center
Audience Intelligence
What’s the difference between the Audience Intelligence app and the Audiense Platform?

What’s the difference between the Audience Intelligence app and the Audiense Platform?

The Audience Intelligence (aka Audiense Lite) app in the Semrush App Center is a streamlined version of the Audiense platform. Here's a breakdown of the main differences between the two options. 

 

Capability

Audience Intelligence app (Audiense Lite)

Audiense 

Audience definition

Criteria filters available:

 
  • Followers of an X handle (Global)

Criteria filters available:

 
  • Age
  • Bio-keywords (self-description)
  • Entity type
  • Followers of an X handle
  • Gender
  • Interests (IAB criteria)
  • Job Title
  • Language
  • Location

Audience segmentation

  • Affinity segmentation (shared interests)
  • Affinity (shared interests)
  • Interconnections (who follows who)

Insights (same level of data)

  • Demographics
  • Socioeconomics
  • Influencers and brands 
  • Interest categories Media affinity,
  • Content
  • Personality 
  • Buying mindset
  • Online habits 
  • Demographics
  • Socioeconomics
  • Influencers and brands 
  • Interest categories Media affinity,
  • Content
  • Personality 
  • Buying mindset
  • Online habits

Benchmark (comparing with reference audiences)

Compare your audience or segments with: 

  • Global or national average (users on X)
  • Other Segments

Compare your audience or segments with: 

  • Global or Country average (users on X)
  • Other Segments
  • + Previous reports

Actions button inside reports

  • See audience definition
  • See audience or segment members
  • See audience definition
  • See audience or segment members
  • Rename report or edit segment names
  • Create a report with segment members
  • Merge segments
  • Share report
  • Download report
  • Export members to XLS
  • Download Targeting Pack
  • Integrate with other tools such as Social Listening platforms

Pricing difference

  • $150/month (Includes 1 report)
  • Additional reports available (see below)
  • $1199/month (base plan incl. 5 reports per month)


 

  • What’s the difference between the Audience Intelligence app and the Audiense Platform?
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