Topic Research
Win your readers’ hearts and minds with a topic finder that helps you generate ideas for engaging content.
Get Thousands of Untapped, Instant Ideas for Valuable Content
Design high-performing content plans
Simply enter any keyword or phrase to explore dozens of related subtopics and build powerful topic clusters.
Find content ideas for specific locations
Discover what’s trending on the country, region, or city level, making your content more targeted to your customers’ needs.
Reach your SEO and organic traffic goals
Sort your content ideas by topic efficiency based on keyword difficulty and search volume.
Outrank your competitors
Discover what’s trending among your customers
Add a filter to show topics that are trending in your industry and consider them to further your growth.
Run a content gap
Reveal topics that your competitors rank for and generate ideas for your own content.
Cover any topic fully
Give your readers exactly what they want
Analyze the most popular questions and headlines related to your topics and subtopics to understand the pain points of your audience.
Structure your content to maximize coverage
Use subtopics and related questions to map out winning blog post outlines.
Export Ideas for Your Content Plan
SEO Content Template
Create automated SEO-friendly content briefs for your subtopics.
Trello
Send your content tasks directly to Trello with one click.
Excel
Send collected data to an XLSX file showing backlinks, volume, and potential resonance for each idea.
Learn More About the Applications of the Topic Research Tool
Trusted By
1/5
“I use the topic research tool to develop pillar content, get inside the heads of my target audience and to create high-value lead magnets. It's a fantastic tool. And it definitely works amazing with the whole content marketing toolkit”
Jimmy Newson
Founder, Jimmy Newson Consulting
Senior Advisor, New York Marketing Association
“I personally ❤️ the Topic research Tool. The way it provides the output in different formats i.e Cards, Explorer, Mindmap, and an Overview of all, is amazing. Apart from Content Ideas it also provides you with that topic related questions and headlines.”
Rajeev Lekhwar
SEO Manager
“My fave is the topic research tool, because effective online marketing ALWAYS starts with choosing the right topic and the tool makes it incredibly quick and easy to generate ideas. Choosing the right topic is literally the most important element of Content Marketing.”
Phil Drinkwater
Owner, phildrinkwater.com
“I love the content ideas tool - gives you those immediate shortcuts to content that will work as well as telling you what you don’t need! Easy to use, powerful and fast. Couldn’t be without it ❤️”
Laura Rudd
Head, SEO & Insight
“Topic Research is my go-to tool in the Semrush toolset as it stands out with a competitive content plan. Topic ideas based on trending topics, keyword difficulty, topic efficiency, FAQ, and content engagement are on top of my head to kickstart with content creation.”
Sugandha Bansal
CMO and Content Director, The Blue Oceans Group
Explore the Topic Research Tool by Semrush
Discover ideas for content that will resonate with your customers — starting now!