Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October nordstrom.com received 30.06M visits with the average session duration 07:50. Compared to September traffic to nordstrom.com has increased by 1.05%.

Visits

30.06M

+1%

Pages / Visit

3.25

Avg. Visit Duration

07:50

Bounce Rate

52.0%

Total Visits last 3 months

Oct30.06M

Sep29.75M

Aug27.95M

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nordstrom.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Nordstrom.com's core audience is located in United States followed by Canada, and United Kingdom.

Country		All devices	Desktop	Mobile
United States	86.27%	25.93M	62.19%	37.81%
Canada	2.33%	699.1K	57.36%	42.64%
United Kingdom	1.12%	336.62K	33.44%	66.56%
India	0.7%	209.95K	40.04%	59.96%
Australia	0.66%	198.34K	28.17%	71.83%

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nordstrom.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Oct 2024

On nordstrom.com, visitors mainly come from Direct (47.45% of traffic), followed by google.com (24.99%). In most cases, after visiting nordstrom.com, users go to okta.com and google.com.

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nordstrom.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Nordstrom.com's audience also visits macys.com, followed by nordstromrack.com, and bloomingdales.com.

macys.com

Visits:

63.13M

nordstromrack.com

Visits:

14.27M

bloomingdales.com

Visits:

7.52M

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nordstrom.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Nordstrom.com’s traffic has increased by 3.46% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 27.08% up to current paid search traffic.

Organic Search Traffic

22.14M

+3%

Paid Search Traffic

373.43K

+27%

Branded Traffic Share

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nordstrom.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

nordstrom.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to nordstrom.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Oct 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
nordstrom	N	1	4,090,000	0.86	17.12%
nordstroms	N	1	135,000	0.86	0.56%
nordstrom rack	N	2	3,350,000	0.57	0.45%
nordstorm	N	1	90,500	0.86	0.37%
dresses	C	1	246,000	0.84	0.31%

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nordstrom.com Backlink Analytics

Analyze and track nordstrom.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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nordstrom.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

104.89K

11.61M

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nordstrom.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In October the number of backlinks to nordstrom.com has dropped by -4.35% and equals 11.61M. The amount of referring domains has increased by 1.53% and equals 104.89K.

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