Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Banking Websites in Brazil, Updated December 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 206,784,956 | 4.99 | 15.9% |
| 2 | acesso.gov.br | – | 131,098,531 | 3.37 | 37.94% |
| 3 | serasa.com.br | – | 29,430,553 | 4.76 | 38.35% |
| 4 | bb.com.br | – | 20,769,875 | 4.75 | 42.16% |
| 5 | itau.com.br | 1 | 18,621,218 | 3.32 | 50.66% |
| 6 | santander.com.br | 1 | 18,551,265 | 3.51 | 48.7% |
| 7 | nubank.com.br | 1 | 15,524,858 | 2.02 | 72.59% |
| 8 | mercadopago.com.br | 1 | 14,031,848 | 4.35 | 48.49% |
| 9 | wise.com | 6 | 10,245,573 | 2.32 | 69.24% |
| 10 | bcb.gov.br | 1 | 10,138,477 | 3.84 | 50.14% |
| 11 | banco.bradesco | – | 8,148,738 | 2.15 | 56.85% |
| 12 | mobills.com.br | 2 | 7,665,873 | 2.52 | 52.94% |
| 13 | sicredi.com.br | 1 | 6,246,578 | 8.59 | 39.02% |
| 14 | tesourodireto.com.br | 3 | 5,450,301 | 3.03 | 53.31% |
| 15 | bancopan.com.br | 2 | 4,764,860 | 5.12 | 41.43% |
| 16 | portoseguro.com.br | 2 | 4,202,229 | 5.97 | 44.03% |
| 17 | bv.com.br | 1 | 4,119,677 | 4.27 | 38.84% |
| 18 | supersim.com.br | 1 | 4,074,288 | 4.54 | 45.33% |
| 19 | xpi.com.br | 1 | 3,675,345 | 6.81 | 50.69% |
| 20 | visa.com.br | 8 | 3,226,866 | 2.52 | 69.61% |
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Key Insights on Top Banking Websites in Brazil in December 2024
As of December 2024, caixa.gov.br is the most visited Banking website in Brazil, attracting 206.78M monthly visits. acesso.gov.br follows with 131.1M visits, and serasa.com.br records 29.43M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.14, with sicredi.com.br leading at 8.59 pages per visit.
The average bounce rate is 48.31%, with nubank.com.br having the highest at 72.59%.
And leads the way with the lowest bounce rate at 15.9%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Banking Websites in Brazil
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Last updated: January 13, 2025
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