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    Last updated: December 14, 2024

    zalando.de

    November 2024 Traffic Stats

    RetailApparel and FashionOnline Services
    Global Rank:
    Worldwide
    1,858
    Country Rank:
    Germany
    70
    Category Rank:
    Apparel and Fashion
    15
    Visits

    35.76M

    Authority Score

    76

    Traffic Cost

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    Ad Spend

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    zalando.de Web Traffic Statistics

    Get a snapshot of zalando.de online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    zalando.de Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November zalando.de received 35.76M visits with the average session duration 10:43. Compared to October traffic to zalando.de has increased by 22.64%.
    Visits

    35.76M

    +23%
    Pages / Visit

    9.57

    Avg. Visit Duration

    10:43

    Bounce Rate

    36.58%

    Total Visits last 3 months
    Nov35.76M
    Oct29.16M
    Sep25.83M
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    zalando.de Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Zalando.de's core audience is located in Germany followed by Egypt, and Austria.
    Country
    All devices
    Desktop
    Mobile
    Germany90.63%32.41M48.61%51.39%
    Egypt
    		1.65%590.9K2.4%97.6%
    Austria0.61%218.57K36.29%63.71%
    United States0.49%176.36K54.34%45.66%
    Russian Federation
    		0.47%167.59K68.07%31.93%
    See all countries →10x daily insights. Free!

    zalando.de Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On zalando.de, visitors mainly come from Direct (65.35% of traffic), followed by google.com (20.94%). In most cases, after visiting zalando.de, users go to zalando.com and paypal.com.

    Show traffic details →

    zalando.de Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Zalando.de's audience also visits aboutyou.de, followed by otto.de, and peek-cloppenburg.de.
    #1
    aboutyou.de
    Visits:

    6.57M

    #2
    zalando.de favicon
    otto.de
    Visits:

    61.58M

    #3
    peek-cloppenburg.de
    Visits:

    5.56M

    See more competitors →

    zalando.de Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Zalando.de’s traffic has increased by 8.05% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -4.93% down to current paid search traffic.
    Organic Search Traffic

    18.52M

    +8%
    Paid Search Traffic

    479.84K

    -5%
    Branded Traffic Share

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    zalando.de Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    zalando.de Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to zalando.de, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    Germany
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    zalando
    N
    		14,090,0000.5318.11%
    esprit
    I
    		1301,0000.440.41%
    jordan 4
    C
    		1165,0000.350.22%
    winterjacke damen
    C
    		1110,0000.290.15%
    winterjacke herren
    C
    		1110,0000.330.15%
    See all keywords →

    zalando.de SEO Audit

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