Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Insurance Websites in the World, Updated marzec 2026
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | progressive.com | – | 55 878 247 | 4,68 | 46,51% |
| 2 |  | – | 40 793 627 | 5,18 | 38,62% |
| 3 | policybazaar.com | – | 32 319 025 | 3,14 | 77,77% |
| 4 | rabobank.nl | 1 | 27 380 535 | 2,77 | 54,36% |
| 5 |  | 1 | 24 710 496 | 5,38 | 38,4% |
| 6 | aaa.com | 1 | 24 584 263 | 5,06 | 48,24% |
| 7 |  | 1 | 24 113 654 | 4,43 | 49,2% |
| 8 | funktionstjanster.se | 4 | 22 286 418 | 3,23 | 21,72% |
| 9 | statefarm.com | 3 | 21 726 362 | 5,88 | 40,87% |
| 10 | availity.com | 15 | 19 366 041 | 9,12 | 15,42% |
| 11 | usaa.com | 1 | 16 584 887 | 6,0 | 35,35% |
| 12 | allstate.com | 1 | 15 909 276 | 4,56 | 46,18% |
| 13 | healthcare.gov | 4 | 14 380 174 | 9,23 | 48,54% |
| 14 | aok.de | 5 | 13 677 695 | 3,58 | 51,57% |
| 15 | comparethemarket.com | 1 | 13 660 723 | 6,74 | 52,42% |
| 16 |  | – | 13 602 203 | 5,29 | 38,31% |
| 17 | kasikornbank.com | 4 | 13 140 916 | 4,38 | 62,8% |
| 18 | licindia.in | 1 | 12 521 198 | 5,36 | 71,95% |
| 19 | humana.com | 4 | 12 463 764 | 5,49 | 39,05% |
| 20 | bbva.mx | 1 | 12 066 566 | 2,27 | 62,85% |
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Key Insights on Top Insurance Websites in the World in marzec 2026
As of marzec 2026, progressive.com is the most visited Insurance website in the World, attracting 55,88 mln monthly visits. ameli.fr follows with 40,79 mln visits, and policybazaar.com records 32,32 mln visits.
In terms of user engagement, the average number of pages per visit across these sites is 5,09, with healthcare.gov leading at 9,23 pages per visit.
The average bounce rate is 47,01%, with policybazaar.com having the highest at 77,77%.
And availity.com leads the way with the lowest bounce rate at 15,42%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Insurance Websites in the World
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Last updated: 13 kwietnia 2026
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