Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Websites in Italy, Updated marzec 2026
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 2 919 615 873 | 5,33 | 38,4% |
| 2 |  | – | 886 215 171 | 7,81 | 31,84% |
| 3 |  | – | 308 376 534 | 7,17 | 48,48% |
| 4 |  | – | 231 850 169 | 3,19 | 55,61% |
| 5 |  | – | 188 877 620 | 5,89 | 42,37% |
| 6 |  | – | 178 305 306 | 8,2 | 52,01% |
| 7 |  | – | 154 863 633 | 3,66 | 42,74% |
| 8 |  | 1 | 154 015 818 | 7,29 | 21,82% |
| 9 |  | 2 | 133 843 628 | 3,32 | 46,0% |
| 10 | google.it | 2 | 125 636 787 | 6,36 | 58,89% |
| 11 | chatgpt.com | 1 | 118 932 288 | 4,27 | 41,8% |
| 12 |  | 4 | 115 272 541 | 3,46 | 41,88% |
| 13 |  | 6 | 106 973 502 | 2,55 | 47,64% |
| 14 | reddit.com | 1 | 104 026 821 | 3,03 | 60,62% |
| 15 | whatsapp.com | 2 | 97 679 059 | 5,99 | 60,64% |
| 16 |  | 1 | 91 767 974 | 2,08 | 66,03% |
| 17 | mediaset.it | 1 | 89 550 729 | 3,66 | 49,98% |
| 18 |  | 4 | 82 862 784 | 3,46 | 56,17% |
| 19 |  | 4 | 77 414 461 | 2,18 | 63,09% |
| 20 |  | 2 | 72 576 671 | 4,06 | 31,11% |
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Key Insights on Top Websites in Italy in marzec 2026
As of marzec 2026, google.com is the most visited website in Italy, attracting 2,92 mld monthly visits. youtube.com follows with 886,22 mln visits, and facebook.com records 308,38 mln visits.
In terms of user engagement, the average number of pages per visit across these sites is 4,65, with instagram.com leading at 8,2 pages per visit.
The average bounce rate is 47,86%, with duckduckgo.com having the highest at 66,03%.
And pornhub.com leads the way with the lowest bounce rate at 21,82%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Websites in Italy
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Last updated: 13 kwietnia 2026
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