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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Websites in the Netherlands, Updated May 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  google.com | – | 1,348,629,281 | 4.54 | 42.37% |
| 2 |  youtube.com | – | 639,794,524 | 6.25 | 35.42% |
| 3 |  nu.nl | 1 | 147,665,064 | 3.0 | 35.56% |
| 4 |  facebook.com | 1 | 139,537,699 | 4.32 | 52.91% |
| 5 | ad.nl | 2 | 112,682,292 | 3.14 | 38.63% |
| 6 | nos.nl | – | 104,876,273 | 2.37 | 44.35% |
| 7 | google.nl | 2 | 102,639,513 | 6.15 | 25.31% |
| 8 | buienradar.nl | 4 | 91,295,320 | 2.15 | 48.73% |
| 9 |  wikipedia.org | 1 | 86,100,722 | 2.2 | 64.17% |
| 10 |  bol.com | – | 70,862,317 | 4.94 | 43.78% |
| 11 | telegraaf.nl | 2 | 70,797,649 | 2.67 | 44.41% |
| 12 |  marktplaats.nl | 1 | 68,099,247 | 6.42 | 36.15% |
| 13 |  instagram.com | – | 63,970,478 | 5.79 | 57.51% |
| 14 |  pornhub.com | 2 | 60,881,032 | 8.4 | 16.28% |
| 15 |  duckduckgo.com | 3 | 57,881,261 | 2.4 | 52.18% |
| 16 | reddit.com | 2 | 54,323,825 | 2.52 | 64.05% |
| 17 | live.com | – | 54,031,258 | 5.12 | 27.47% |
| 18 |  twitter.com | 3 | 44,166,250 | 4.1 | 60.85% |
| 19 |  linkedin.com | 3 | 38,157,478 | 7.72 | 40.47% |
| 20 |  funda.nl | 5 | 37,534,040 | 10.94 | 40.59% |
Key Insights on Top Websites in the Netherlands in May 2024
As of May 2024, google.com is the most visited website in the Netherlands, attracting 1.35B monthly visits. youtube.com follows with 639.79M visits, and nu.nl records 147.67M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.76, with funda.nl leading at 10.94 pages per visit.
The average bounce rate is 43.56%, with wikipedia.org having the highest at 64.17%.
And pornhub.com leads the way with the lowest bounce rate at 16.28%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: June 12, 2024