Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Websites in Sweden, Updated marzec 2026
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 646 133 728 | 5,63 | 36,83% |
| 2 |  | – | 264 464 176 | 9,36 | 28,1% |
| 3 |  | – | 84 170 092 | 3,35 | 31,97% |
| 4 |  | – | 70 247 448 | 8,7 | 42,83% |
| 5 | reddit.com | 1 | 45 370 863 | 3,87 | 56,37% |
| 6 | chatgpt.com | 1 | 40 369 514 | 3,37 | 39,15% |
| 7 |  | – | 39 404 298 | 3,1 | 55,19% |
| 8 |  | – | 35 874 740 | 9,36 | 48,73% |
| 9 |  | – | 25 456 697 | 8,53 | 20,05% |
| 10 | funktionstjanster.se | 3 | 21 463 077 | 3,22 | 21,85% |
| 11 |  | 1 | 20 123 554 | 2,47 | 52,43% |
| 12 |  | 4 | 19 561 395 | 4,31 | 30,92% |
| 13 | x.com | 6 | 18 537 474 | 10,67 | 41,49% |
| 14 |  | 4 | 17 134 724 | 13,5 | 36,35% |
| 15 | flashback.org | – | 16 222 406 | 7,06 | 27,71% |
| 16 | ica.se | 5 | 15 342 644 | 2,58 | 63,4% |
| 17 | live.com | 3 | 15 209 314 | 6,67 | 33,02% |
| 18 | amazon.se | 6 | 15 064 128 | 5,85 | 45,63% |
| 19 |  | 5 | 14 137 415 | 3,47 | 48,71% |
| 20 |  | 3 | 13 878 718 | 5,45 | 32,45% |
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Key Insights on Top Websites in Sweden in marzec 2026
As of marzec 2026, google.com is the most visited website in Sweden, attracting 646,13 mln monthly visits. youtube.com follows with 264,46 mln visits, and aftonbladet.se records 84,17 mln visits.
In terms of user engagement, the average number of pages per visit across these sites is 6,03, with blocket.se leading at 13,5 pages per visit.
The average bounce rate is 39,66%, with ica.se having the highest at 63,4%.
And pornhub.com leads the way with the lowest bounce rate at 20,05%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Websites in Sweden
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Last updated: 13 kwietnia 2026
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