Subscription Limits

This is the starting point of any online marketing activity—who your organic and paid competitors are, how well their websites perform, and which keywords are at play.

Within our reports, in just a few clicks, you will get the right keywords for your campaigns, uncover your competitors, and gather all the analytical data you’ll need.

The first big difference between the subscription plans for Domain Analytics and Keyword Analytics is the limits for the number of Requests per day and the number of Results per request.

 

Plans & Prices

A Request serves as a search. If you typed in a domain and were redirected to the Domain Overview, that would be one request.

However, clicking on the traffic number listed under Organic Search from the Domain Overview would be the second request. Each time you go to a different report within Semrush, that counts as an additional request.

Results are what show up for your query. For example, if you go to the Organic Positions report for a domain, each keyword would count as a result. The same goes for the exports; you would be limited to the number of results available for your subscription plan.

Historical data in all our analytical reports is only available to our Guru-level users or higher. Historical data lets you see past data on any query you enter within Semrush. Our database goes back as far as January 2012. Pro users will only be able to see our live data.

You can purchase Semrush .Trends as an add-on for a paid Semrush subscription (or as part of a custom Semrush plan) for $200/month.

.Trends subscription gives you access to Traffic Analytics, Market Explorer, EyeOn, and One2Target tools. With these tools, you can benchmark and compare multiple websites’ performance, traffic, and user engagement, monitor trends, conduct awesome presale research, and more.

The 3 sample domains (amazon.com, linkedin.com, openai.com) allow you to see the features and reports of the Semrush .Trends solution in action before deciding to add full access to your subscription.

Plans & Prices

Access to Traffic Analytics data based on your subscription is as follows:

• Free subscription without Semrush .Trends: Limited access to the Overview report (free accounts can make 10 total requests/day between all Semrush reports), and all remaining reports can be viewed using our 3 sample domains (amazon.com, linkedin.com, and openai.com).

• Paid subscription without Semrush .Trends: Ability to enter queries into the Overview report. All remaining reports can be tested using our 3 sample domains. The number of results in all Traffic Analytics reports is limited to 10.

• Paid subscription with the .Trends solution: Complete access to all Traffic Analytics data, reports, and features. This includes:

  • Traffic Overview

  • Audience Overview

  • Traffic Journey

  • Top Pages

  • Subfolders

  • Subdomains

  • Geo Distribution

  • Bulk Analysis

Access to Market Explorer data based on your subscription is as follows:

Free subscription without Semrush .Trends: Limited access to the Overview report (free accounts can make 10 total requests/day between all Semrush reports). Worldwide level only. No historical data.

Paid subscription without Semrush .Trends: Ability to enter queries into the Overview and Demographics reports. All remaining reports can be tested using our 3 sample domains (amazon.com, linkedin.com, and openai.com). Worldwide level only. No access to historical data.

Paid subscription with the Semrush .Trends solution: Complete access to all Market Explorer data, reports, and features. This includes:

• Traffic Sources filters 

• Market Traffic graph 

• Trending keywords widget

• Benchmarking report

• All domains report

Access to EyeOn data based on your subscription is as follows:

Free and Paid subscription without Semrush .Trends: Option to create one list containing up to 5 domains. You are limited to 100 requests per 24 hours; no data can be exported. Access to the Social Media report is limited (only Posts and Posts per day numbers). Historical data is limited to the last 3 months. 

Paid subscription with the Semrush .Trends solution: you can create up to 20 lists, each containing 5 domains max. The 24-hour limit of available requests is 3000 on Pro level, 5000 on Guru, and 10000 on Business. All data can be exported to CSV and Google Sheets. Full access to the Social Media report is provided.

Access to One2Target data based on your subscription is as follows:

Free and Paid subscription without Semrush .Trends: Limited access to all reports; data is provided only for several sample domains (amazon.com, linkedin.com, and openai.com)

Paid subscription with the Semrush .Trends solution: Full access to the tool, the option to research any website, and filter the results by country, device, or specific month. Option to create lists from scratch or import from EyeOn or Market Explorer.

Traffic Analytics also offers you its very own API.

Some of the major Semrush tools require a preset project. All tools within a single project are focused on the same domain. This way, you are able to keep track of your progress.

Our Projects section serves as a valuable resource for any digital marketer. Through various tools offered within the Projects interface, users can find powerful information to effectively structure their digital marketing campaigns.
Based on your subscription level, you are only allowed a certain number of Projects:

Plans & Prices

Share projects with your colleagues for dynamic and transparent cooperation.

You can always delete a project to free up space for a new one, but keep in mind that you will lose all of the previously collected data.

The number of pages your Site Audit can crawl throughout all of your projects is limited by your account. Each package comes with a total number of pages that a user can crawl per month. Here are the limits by subscription:

Plans & Prices

The Maximum number of pages that can be crawled in a single audit:

• Free: 100
• Pro: 20,000
• Guru: 20,000
• Business: 100,000

Pages to crawl do not roll over each month; however, they reset on the 1st of the month.

Once you use up your total amount for the month, you would either need to wait until next month for your limits to be reset, expand your limits, or upgrade your account to receive more pages. When conducting your Site Audit campaigns, you will want to keep this in mind so you don’t waste your limits.

Accelerated Mobile Pages (AMP) is a Google-backed technology designed to improve the performance of mobile websites. An AMP version of a website loads three times faster from the search engine than a non-AMP version, but it places strict restrictions on CSS, Javascript, and HTML usage. Mistakes during AMP implementation are very common, so Semrush Site Audit offers to check the websites of our Business subscribers for over 40 AMP-related issues.

Since page load speed has a great influence on user experience and is a ranking factor for Google, you can see why AMP has become an important platform for e-commerce and advertising.

Just like the other tools within our Projects interface, our Position Tracking tool also has subscription limitations. These limitations come in the form of keywords:

Plans & Prices

You will also want to keep these limits in mind when reporting. If you ever run out of keywords, you can always remove individual keywords, remove any projects, buy more keywords, or upgrade your account.

Cannibalization Report is included in the Guru or higher subscription plans. It allows you to detect the pages that compete for the same keywords and search rankings and lose positions due to this competition.

Multi-targeting is available to our users with a Guru or higher subscription plan and allows users to gather rank-tracking data for multiple devices and locations simultaneously within the same project (for example, Desktop vs. Mobile).

Please note: When you add another location or device to your campaign, your account is charged separately for the keywords in the second location.

So, a Project tracking the same 10 keywords in 3 different locations costs 30 keywords from your account limits.

On Page SEO Checker allows you to pair landing pages with sets of keywords to get recommendations for search engine optimization.

Plans & Prices

If you want optimization ideas for 100 keywords 10 times a month, you will be spending 1,000 SEO ideas units. Your limit refreshes each month on the 1st of the month.

Please keep in mind that this tool shares its limit of keywords (labeled as SEO Ideas units on your Subscription Info page) with SEO Writing Assistant and SEO Content Template. Every target keyword you enter into one of those tools will also count against the same pool of limits (10 for a Free account, 500 for a Pro account, and so on). More info on SEO Ideas units can be found in the SEO Ideas units section of this page.

If you work with social media, you must know how hard it can be to track and analyze the results of your activities while also keeping an eye on all your competitors. Another big and time-consuming part of a social media specialist’s workflow is managing accounts, scheduling, and posting to different social networks.

To relieve you from these issues, Semrush designed a special App – Semrush Social that consists of four tools:

• Tracker that allows you to track the social media accounts of your closest competitors and compare their growth and engagement levels to yours. 
• Poster that offers an easy way to draft, schedule, and post content on Facebook (Business pages), LinkedIn, Instagram, Google Business Profile, Pinterest, and Twitter without leaving the Semrush interface.
• Analytics that allows you to see your internal analytic metrics for your Facebook, LinkedIn, and Instagram channels. 
• Inbox that collects comments, private messages, and mentions from social business accounts in order to reply to them from a single, easy-to-use interface.

Semrush Social is available for an additional $19.75/month, and the limits in each tool will depend on the level of your subscription:

	Social Subscription	Pro subscription	Guru subscription	Business subscription
Projects	1	5	15	40
Poster limits*	10 owned social profiles to post	10 owned social profiles to post	30 owned social profiles to post	50 owned social profiles to post
Tracker limits	50 social profiles to track	50 social profiles to track	100 social profiles to track	300 social profiles to track

*Additional features for Poster are:

• UTM builder
• Bitly Shortener
• Giphy
• RSS feeds
• Image Editor
• Bulk Scheduling
• Video posting (Facebook, Instagram, Twitter, and LinkedIn)

Supported channels for Poster: 

• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest

Supported channels for Tracker:

• Facebook
• Instagram
• Twitter
• YouTube 
• Pinterest

Projects refer to the number of campaigns you create: 1 project – 1 website to post and/or track competitors for.

Owned social profiles are the social accounts you can connect to Semrush in order to post across different social networks from a single tab. 

For example, let’s say you have three Projects with Social Poster running, and in each Project, you have Facebook, Twitter, and Pinterest connected for posting. This would cost you nine profiles (three connected profiles in three Projects). 

Social profiles to track are the profiles of your brand and your competitors you are tracking within your Tracker Project.

Let's say you have created a Social Tracker project in which you are only tracking Facebook and Twitter. If you were to add two competitors who both have Facebook and Twitter, you would have used up six profiles. 

Each competitor would have two profiles, along with the two profiles you added for your own domain, to give you a total of six profiles.

Semrush offers multiple tools for content marketing. In addition to optimizing your content and tracking its performance, you can use SEO Content Template for creating SEO-friendly content from scratch. 

*Note: all tools in our Content Marketing Platform are only available in full with a Guru or Business level subscription*

*SEO Ideas Units are distributed between SEO Content Template and On Page SEO Checker. 1 unit = 1 keyword you can add to a content template or On Page SEO Checker campaign.

Topic Research is a smart tool for content ideation in a creative and informed way, but please note that Free users and users on Pro will only be able to use it twice. Guru and Business users have unlimited access to topics. 

SEO Content Template analyzes your top competitors for your target keywords and provides you with recommendations for creating winning content. While with a Free you can create 1 template with 10 keywords, Pro accounts are upgraded slightly with 1 template with 30 keywords.

On a Guru and Business, you get unlimited templates with 30 keywords per template. However, each account level takes these keywords from your SEO Ideas limits. This means that the maximum possible number of keywords on Free is 10, Pro 500, Guru is 800, and on Business it's 2,000. 

SEO Writing Assistant is a Google Docs and MS Word add-on that integrates recommendations in your Google Docs or MS Word (it also functions as a WordPress plugin). With a Free account, you get 2 documents, SEO and Readability checks. With a Pro subscription, you also get 2 documents, as well as SEO, Readability, and Tone of Voice checks, 3 plagiarism checks, and 500 Smart Writer Words for a Rephraser feature. Guru and Business give you an unlimited number of documents, SEO, Readability, and Tone of Voice checks, additional plagiarism checks (5 and 10), and a Rephraser feature with 1000 and 2000 Smart Writer Words respectively per month.

Plans & Prices

SEO Ideas Units are limits shared between the following three tools:

1. On Page SEO Checker

2. SEO Content Template

3. SEO Writing Assistant

The limits for each account level are:

• Free: 10 units*

• Pro: 500

• Guru: 800

• Business: 2,000

All SEO Ideas Unit limits renew on the 1st day of every month.

The reason these tools share the same unit is that they all operate when you enter a target keyword or set of keywords into them.

On Page SEO Checker pairs keywords with landing pages of your site to generate recommendations to improve the SEO of the pages. Every time you pair a keyword with a landing page, it costs 1 unit. If you pair 2 keywords to a landing page, it will cost 2 units.

SEO Content Template (SCT) takes a target keyword and location and generates a template for SEO content aimed at ranking on Google’s first page for that keyword. Every keyword entered in this tool will use 1 SEO Ideas unit.

SEO Writing Assistant (SWA) is a Chrome add-on that integrates an SEO Content Template with WordPress or Google Docs that grades your draft of a piece of content according to our SEO Content Template recommendations.

Every time you enter a target keyword for a piece of content attached to the SEO Writing Assistant, it will use 1 SEO Idea unit. 

Please note these two tools (SCT and SWA/Quick Checker) share units. 

The general rule to keep in mind is that one keyword entered into any of these tools = one SEO Idea unit.

If your monthly limit is 500 units and you generate 10 SEO Content Templates (with 1 target keyword per template) and enter 100 keywords into On Page SEO Checker, your monthly limit would remain at 390 units.

Please note: With a Free account, you are given 10 SEO Idea units but will be limited to only 1 SEO Content Template or SEO Writing Assistant. This limit will be for the lifetime of your account and will not refresh monthly.

Therefore, with a free account, you can:

• Use all 10 SEO Idea Units by tracking 10 keyword-page optimizations with On-Page SEO Checker 
• Create 1 SEO Content Template, track 1 keyword for the template, and then use the remaining 9 units for On Page SEO Checker
• Connect SEO Writing Assistant to 1 document, tracking 1 single keyword, and then use the remaining 9 units for On Page SEO Checker. 

*The number of keywords you track in your SEO Writing Assistant document or SEO Content Template will determine the SEO Idea usage.

PPC Keyword Tool makes the job of a PPC specialist much easier by simplifying the planning and setting up of Google Ads campaigns. With this tool, you can organize keywords into ad groups and campaigns, receive local volume and CPC data, quickly set up negative keywords, and export a campaign plan to import directly into Google Ads.

The number of keywords you can export with CPC and volume data is limited by your subscription:

Please note: you can export as many keywords as you have in a PPC Keyword Tool campaign. However, you will only be able to export CPC and volume data for the amount available with your plan. For example, a Pro account could export a PPC Keyword Tool list with 600 keywords, but only the first 500 (based on campaign and alphabetical order) would have CPC and Volume data. The remaining 100 would just be exported as keywords without any further metrics.

Plans & Prices

The Keyword Magic Tool is the most powerful keyword research tool on Semrush. Keyword Magic is wonderful for exploring different niche topics, finding useful long-tail keywords, and streamlining your keyword research process.

The limits for the Keyword Magic Tool are as follows:

Reports per day

• Free - 10

• Pro - 3000

• Guru - 5000

• Business - 10000

Results per report

• Free - 10 in the user interface, 0 in export

• Pro - 10000

• Guru - 30000

• Business - 50000

Reports per hour

• Free - 10 per hour

• Pro - 100

• Guru - 100

• Business - 100

Number of total keywords you can add to Keyword Manager in all of your lists:

• All subscriptions: 100,000 keywords

Number of times you can cluster a list in Keyword Manager per month:

• Free - 0 times
• Pro - 10 times
• Guru - 30 times
• Business - 50 times

Keyword Manager (Refresh Keywords per month)

• Free - 0

• Pro - 250

• Guru - 1000

• Business - 5000

List sharing limits:

• All paid users can share lists with Editor access with other paid users.
• All paid users can share lists with Viewer access with all users (including Free users).
• Free users cannot share Keyword Manager Lists.

The PDF limitations within your Semrush account refer to your capabilities within the My Reports section. Every account has the ability to create as many PDF reports as they wish. However, depending on your account, you can only schedule a number of reports.

Here are the limitations for scheduling your reports by package:

Semrush also offers extended branding and customization options for your reports as part of the Agency Growth Kit add-on, such as:

• Branded reports: reports with a header that include both a logo and a brief description of your brand instead of the standard Semrush logo in the header.
• White-labeled reports: The “The report data taken from semrush.com” phrase will be removed, Semrush will not be marked as a sender, and you will be able to customize the email text when scheduling or sending the report.
• Custom themes: a set of backgrounds for your reports.
• Custom visual styles: various color schemes and font sets to choose from.

Plans & Prices

Product Listing Ads (PLA) are displayed when someone searches on Google for a product that has a listing on Google Shopping. This type of ad is more intent-oriented and has a much higher conversion rate than the regular ad snippets. Therefore, serious e-commerce should pay close attention to the PLAs.

With a Free, Pro, or Guru account, you will be limited to only 10 rows of results when you query a report in this tool.

With a Business account, you will have full access to PLA Research reports. These reports include a PLA Positions report, Competitors report, and Copies report (for seeing your competitors’ actual PLAs).

Application Programming Interface (API) is a way of receiving raw Semrush data without navigating into Semrush itself. The main API package includes Analytics API and Projects API (Site Audit and Position Tracking data). This feature is only available to our Business subscribers.

Semrush users can also access Traffic Analytics API (Basic or Extended) as part of their paid subscription, allowing them to pull the data listed below for up to 5 domains in a single request. 

Access to any Agency Growth Kit add-on can be added to paid Semrush subscription plans.

	Semrush Pro ($129.95/mo)	Semrush Guru ($249.95/mo)	Semrush Business ($499.95/mo)
AGK Start ($69/mo)	✔️ $198.95/mo	❌	❌
AGK Scale ($149/mo)	✔️ $278.95/mo	✔️ $398.95/mo	❌
AGK Advanced ($249/mo)	✔️ $378.95/mo	✔️ $498.95/mo	✔️ $748.95/mo

Any Agency Growth Kit plan lets you:

• Create white-label and branded reports (the number of available reports depends on your subscription);
• Use themes for reports and customize their visual style;
• Create client profiles in the CRM;
• Create interactive and secure portals in Client Portal;
• Get an Agency Partners Platform listing and Semrush Partner status after being certified as a Semrush Agency Partner.