Free Online Courses to Advance Your Marketing Career

Learn proven tactics and strategies tried and tested by the best-in-class marketing experts.

Advance and inspire your marketing career

Top Experts

Sharing proven step-by-step tactics

100% Free

Education available to everyone

Valuable certification

to enhance your career

A one-day accelerator for your marketing career

Join 500+ top marketers from around the world at Spotlight, Semrush's first-ever conference, October 30th in the beautiful city of Amsterdam. For every challenge you face, there's a marketer who has already solved it. For a limited time, snag 20% off on your tickets with discount code ACADEMY20.

New and Upcoming Free Courses and Webinars

Semrush Academy: International SEO
SEO
Semrush Tools
Aleyda Solis

17 lessons

1 hour

Certification

International SEO

This free course will teach you how to unlock the power of International SEO and expand your reach across borders. We’ll guide you through key strategies, highlight common (and costly) mistakes to avoid, and introduce you to essential tools to elevate your global SEO efforts. Get ready to bring your business to the next level!
leadership-people-management
Career
Matthew Howells-Barby

9 lessons

1 hour

Certification

Leadership & People Management

Elevate your leadership skills with our course on effective people management. Gain a dynamic and practical approach to developing the skills necessary to lead teams with confidence and efficiency!
how-to-plan-magnetic-content-strategy
Content Marketing
Semrush Tools
Semrush Academy

3 lessons

36 minutes

Certification

How To Plan a Magnetic Content Strategy Using Semrush

Unlock the secrets of a compelling Semrush-driven content strategy. Learn to captivate your audience with strategic keyword selection, in-depth planning, and optimized content that acts as an irresistible magnet for increased website traffic and reader engagement.
digital-advertising-101
Paid Advertising
Marketing
Tim Cameron-Kitchen

6 lessons

1 hour

Certification

Digital Advertising 101

Master the art of building a digital advertising strategy in this comprehensive course. Set objectives, profile your audience, analyze competitors, choose effective channels, create resonant content, allocate budget, and diagnose underperformance.
How to Craft High-Impact Digital Advertising Campaigns Using Semrush
Paid Advertising
Semrush Tools
Semrush Academy

4 lessons

36 minutes

Certification

How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.
Unlock the potential of local SEO audits for your business
past
SEO
Local SEO
Nitin Karunakaran
Wells Dunscombe
1 hour

Master The Local SEO Audit and Strengthen Your Sales Pitch

Discover advanced SEO tools and techniques designed to power up your agency's growth. Our experts will guide you on how to gather local competitive intelligence, check your clients’ online visibility, and uncover growth opportunities to build a strategic Local SEO plan. We’ll unveil how to access data and visual metrics to enhance your sales proposals, present findings in client-friendly formats—even for non-SEO experts— so you can win more local businesses with Semrush tools. We’ll also share success stories, proven tactics and templates for crafting a compelling sales pitch.
View webinar info
Certification logo

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Popular Online Courses and Webinars

Crystal Carter
Erich Casagrande
past
Webinar
SEO
Crystal Carter
Erich Casagrande
45 minutes

SEO for New Websites: Start as an Expert

Launching a new website is exciting, but it can also feel overwhelming - especially when it comes to SEO and generating traffic. With so much to do, it’s difficult to know where to focus your efforts first. Join Erich Casagrande from Semrush and Crystal Carter, Head of SEO Communications at Wix, for a webinar where they’ll walk you through essential SEO priorities for new websites. They’ll share practical tips and strategies to help you lay a solid SEO foundation from day one and focus on what matters most. Don’t miss this chance to set your website up for long-term success!
View webinar info
Semrush Academy: Building a Customer Persona

Course

Semrush Tools

Marketing

Sales

15 lessons

50 minutes

Certification

Building a Customer Persona

Customer personas are fictional profiles that represent your target market, based on in-depth research. Used by marketers and designers, these personas help visualize the audience and include various elements like images and statistics to make them realistic. This free course will show you how to build the dynamic Customer Persona, allowing for a rich blend of text, visuals, and more to effectively capture customer insights.
Andrew Shotland
Marika Ramishvili
past
Webinar
SEO
Local SEO
Andrew Shotland
Marika Ramishvili
1 hour

The Local Pack Blueprint for Top Rankings

Want to take your local business to the top of Google Maps? Join our upcoming webinar featuring Andrew Shotland, CEO and founder of Local SEO Guide. We’ll break down real-world examples and use cases, revealing strategies to increase your visibility —whether you run a single location or multiple, serve a highly competitive market, or cover an entire city or region. We'll use Semrush Local’s Map Rank Tracker to investigate actual Google Maps data and uncover valuable insights to help you craft a winning local SEO strategy. You'll also discover how Map Rank Tracker can reveal your rankings alongside your competitors' to measure the impact of your SEO efforts and fine-tune your approach. If you’re looking to boost your position in Google Maps or refine your strategy to get more eyes on your business, this webinar is a must!
View webinar info
Rita Cidre
Victoria Blinova
Nitin Manchanda
Cory Johnson
Zaria Parvez
past
Webinar
SEO
Content Marketing
Social Media
Rita Cidre
Victoria Blinova
Nitin Manchanda
Cory Johnson
Zaria Parvez
45 minutes

Expert Roundtable: Insider Tips from Spotlight Speakers

For every marketing challenge you have, there’s a marketer out there who’s solved it. And guess what…they’re probably in this panel. Join us for a roundtable discussion with some of today’s brightest minds in marketing. Each of our esteemed guests will get 10 minutes in the spotlight to share their top marketing tips and, most importantly, answer your most burning questions.
View webinar info
Influencer Marketing Campaigns for Beginners

Course

Business

Content Marketing

Social Media

E-commerce

Semrush Tools

Marketing

Sales

20 lessons

1 hour

Certification

Influencer Marketing Campaigns for Beginners

Influencer marketing is one of the most effective marketing strategies today. It's also hard to get right. In this free course, Nicole Ponce, Head of Influencer Marketing at Semrush, shares her simple and effective method for planning and launching an influencer marketing campaign that drives results. This course also includes a bonus lesson on Employee Advocacy Programs by marketing expert Kate Busby.
Ashleen Narula
Rita Cidre
past
Webinar
Content Marketing
Social Media
Sales
Ashleen Narula
Rita Cidre
45 minutes

Black Friday Brilliance: Crafting Campaigns that Convert

Black Friday presents a unique opportunity to drive significant revenue for your brand. For this reason, every year, inboxes and social media feeds all over the world are flooded with discounts and promotions. In this saturated space, how do you make your brand and offer stand out? Get ready to turbocharge your Black Friday Campaigns with this free exclusive webinar where Rita Cidre, Head of Academy at Semrush and Ashleen Narula, Founder of Grad Girl Marketing, come together to help you master the art of creating high-converting Black Friday campaigns.
View webinar info

Learning Online with Top-Notch Field Experts

Brian Dean

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).
Chima Mmeje

Chima Mmeje

Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies.
Janet Machuka

Janet Machuka

Janet is a social marketing strategist, content creator, copywriter, influencer and one of the top leaders, trained over 70+ brands.
Andy Crestodina

Andy Crestodina

Andy is the co-founder of Orbit Media, an award-winning digital agency. Provided advice to 1000+ businesses and has written 500+ articles.
Marisha Lakhiani

Marisha Lakhiani

Marisha currently serves as the Chief Growth Officer at Mindvalley and is the driving force behind a staggering $150 Million in revenue.
Kyle Byers

Kyle Byers

Kyle leads Semrush’s global SEO, CRO, Organic Content, and International Blogs teams. His work has been featured in major media.
Tim Cameron-Kitchen

Tim Cameron-Kitchen

Tim is the founder of Digital Agency Exposure Ninja, focusing on paid advertising, SEO, Content Marketing and web development.
Jeff Sauer

Jeff Sauer

Jeff is the Founder of Data Driven, agency advisor, business coach. He had 50,000+ marketers enrolled in his Google certification programs.