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Semrush Toolkits
SEO
Pricing and Limits

Pricing and Limits

The SEO Toolkit is Semrush's comprehensive solution for understanding your competitor's strategies, finding target keywords, tracking your positions, and maintaining a healthy website.

Choose the plan that best fits your needs, whether you're an SEO beginner, a growing agency, or an established business. For complete details, check the Pricing page. 

SEO Toolkit Pro

SEO Toolkit Guru 

SEO Toolkit Business

$139.95/month

Best for freelancers, small business owners and SEO beginners

$249.95/month

Best for growing agencies and teams ready to scale

$499.95/month

Best for established agencies and large businesses

Basic Limits:

  • 5 websites to monitor
  • 500 keywords to track
  • 100,000 pages to crawl per month
  • 10,000 results per report
  • 250 keyword metric updates per month
  • 500 SEO Ideas per month
  • 3 scheduled PDF reports

Basic Limits:

  • 15 websites to monitor 
  • 1,500 keywords to track
  • 300,000 pages to crawl per month
  • 30,000 results per report
  • 1,000 keyword metric updates per month
  • 800 SEO Ideas per month
  • 3 scheduled PDF reports

Plus:

  • SEO Writing Assistant
  • SEO Content Template
  • Topic Research
  • Historical Data
  • Multi-targeting in Position Tracking 
  • Looker Studio reporting integrations

Basic Limits:

  • 40 websites to monitor
  • 5,000 keywords to track
  • 1,000,000 pages to crawl per month
  • 50,000 results per report
  • 5,000 keyword metric updates per month
  • 2,000 SEO Ideas per month
  • 3 scheduled PDF reports

Includes everything in Guru plus:

  • SEO Share of Voice tracking
  • API Access
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