Things to Know is a SERP feature that provides concise information on various topics directly related to the search query. This feature can appear on both desktop and mobile search results pages.
Here’s an example of what that might look like on desktop:
And on mobile:
How to Get Your Content Featured in Things to Know
Here are some steps you can take to help give your content a better chance of being featured in Things to Know:
- Create clear, factual content that is easily digestible in bullet-point form.
- Target broad yet informative topics that are likely to trigger quick fact searches.
- Structure your content with concise headings and bullet points to enhance its snippet-friendly format.
- Incorporate authoritative sources and data to boost the credibility and visibility of your content.
How Semrush Collects Data About Things to Know SERP Features
- When we scan a keyword’s SERP, we identify whether or not a Things to Know list is present anywhere on the results page.
- If a Things to Know list is present on the results page, but the domain you entered doesn’t appear for that list, its icon will appear gray in the SERP Features column.
- If the queried domain appears in the Things to Know list, you’ll see a stand-alone blue icon listed in the Positions column. This will allow you to see estimated traffic coming from the SERP feature. You’ll also see another row in the same table with the URL’s organic ranking and estimated traffic.